Lululemon
Studio Trainer Launch
Building a scalable content system around performance and identity
Role
Creative Director
Led concept, visual direction, and content system across campaign, social, and digital assets.
Directed cross-functional teams across production, client, talent, and post.
Fitness content is everywhere, but most of it lacks identity and emotional connection.
Insight
Launch the Studio Trainer in a way that stands out in a saturated category while driving engagement and consistency across platforms.
Challenge
Built a modular content system across 15 trainers, balancing performance, lifestyle, and personality-driven storytelling.
Designed a flexible framework that could scale across formats while maintaining a consistent visual language.
Approach
73% engagement lift
75+ assets delivered
Multi-platform rollout across paid and organic channels
Impact
Execution
Dual Content System
Training & Performance Content
