Creative Marketing Director
I build creative systems that make brands matter to audiences who have every reason to ignore them.
New York based.
Creative director for global brands across entertainment, gaming, consumer, and culture.
Road to the Ring
27M+ views. Hummer EV reservations sold out.
GMC
Studio Trainer Launch
73% engagement lift. 75+ asset system.
Lululemon
Clink With Pink
#1 gin in the UK. Sold out nationally.
Gordon’s Premium Pink
Elusive Umami: Earthly Delights
3.1M views. +20% sales lift.
Johnnie Walker Blue Label
What I Actually Do
Infrastructure, not just ideas
I build the modular systems, frameworks, and production workflows that let great creative scale — across platforms, markets, and teams — without losing what made it work in the first place.
Culture-first campaign thinking
Every brief starts with what people are actually paying attention to. The best creative earns its place. That only happens when the idea is rooted in something real.
AI as a core tool, not a novelty
I deploy generative AI as part of my everyday workflow — to compress ideation, expand iteration, and give my team back the time to focus on the decisions that actually require a human. The ones that matter.
Selected Clients
GMC Unilever Citibank Lululemon Kidz Bop
Johnnie Walker Diageo Activision Sergio Tacchini
Contact
Open to full-time creative leadership roles.
Email: michaelchomedia@gmail.com