I build creative systems that make brands matter to audiences who have every reason to ignore them.

Over 12 years I've led creative direction for global campaigns across entertainment, gaming, consumer, and culture-forward brands — including Activision, Kidz Bop, Unilever, GMC, and Citibank. My work has generated 27M+ campaign views at $0.08 CPV, 11M+ organic reach at 11× the industry engagement benchmark, and contributed directly to sold-out product launches and Top 10 Billboard performance.

My edge is infrastructure. I don't just concept — I build the modular systems, frameworks, and production workflows that let great ideas actually scale. I've produced 75+ assets from a single shoot. Led teams of 20+ across design, motion, editorial, and strategy simultaneously. Managed up to $4M in campaign budgets across concurrent brand portfolios.

I'm also one of the few senior creative directors deploying generative AI as a core workflow tool — not an experiment. I use it to compress ideation, expand iteration, and give my team back the time to focus on the decisions that actually require a human. The ones that matter.

New York based. Available for full-time roles.