Gordon’s Premium Pink
Clink With Pink
Positioning Gordon’s Premium Pink as a cultural, social-first lifestyle brand turning a product into a social signal
Role
Creative Director
Led concept, brand identity, and visual direction across campaign and content.
Directed cross-functional teams across strategy, production, client, and talent.
Younger audiences don’t engage with alcohol brands.
They engage with moments, identity, and social behavior
Insight
Transform Gordon’s Premium Pink from a product-led brand into a culturally relevant social signal.
Challenge
Built a lifestyle-driven content system that reframed Gordon’s Premium Pink as a social ritual.
Co-created with Maya Jama to embed authenticity, personality, and cultural relevance into the brand.
Extended the campaign beyond digital into retail and real-world moments, reinforcing the brand as a social ritual.
Approach
#1 gin in the UK
Sold out product release across retail and Amazon.co.uk
National rollout including Tesco activations and in-store launch moments
Strong social engagement across campaign rollout
Impact
Execution
Social Content System
Talent / Hero (Maya Jama)
Social Moments
