LULULEMON STUDIO
TRAINER LAUNCH
Client: Lululemon | Role: Creative Director | Agency: SeenConnects | Year 2023
Deliverables
Brand Concept
30 x Fitness Reels
30 x Lifestyle Reels
45 x Stills
LULULEMON NEEDED A CAMPAIGN THAT MADE THEIR FITNESS TRAINERS REAL PEOPLE
Two-part approach:
show off the sweat, then show the soul.
SWEATY PART
PART WITH SOUL
The campaign delivered a suite of motion and still content that seamlessly integrated Lululemon’s apparel into a lifestyle narrative, reinforcing the brand’s positioning at the intersection of sport, identity, and culture.
