RYAN GARCIA: ROAD TO THE RING
Client: GMC| Role: Creative Director | Agency: RanaVerse | Year 2023
Deliverables
Social Concept & Brand Identity
10 x Reels/Stories for IG & TikTok
4 x Youtube Episodes
4 x Stills
INTEGRATE THE HUMMER EV INTO RYAN GARCIA’S TRAINING
Leading up to his fight with Gervonta “Tank” Davis, we used the EV as a metaphor for Ryan’s speed, power, and footwork. The campaign included a social series and a YouTube documentary, delivering 27M+ views at $0.08 per view.
HIS PUNCHES VS WATTS TO FREEDOM
HIS FOOTWORK VS CRABWALK
SUPERCHARGED REFLEXES,
SUPERCHARGED HEADLIGHTS
A CINEMATIC YOUTUBE DOCUMENTARY
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![[OPTION]+RG+PRESS+6.jpg](https://images.squarespace-cdn.com/content/v1/662fc70dabd344785f458749/04c722b2-c28e-4edc-b2ae-6272fce89202/%5BOPTION%5D%2BRG%2BPRESS%2B6.jpg)
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